Annual Content Evaluation
Evaluation Criteria
While the audit considered multiple facets of a PDP, the scoring is only inclusive of these four areas:
•Mobile-Ready Hero Image
•Claim-Based Alternative Images
•Presence of Videos, 360 Images or AR
•Enhanced Marketing Content (BTF)
The audit was conducted at the SKU level, but aggregate results will be presented here by Business Unit and item category.
Note that detail page copy was reviewed and enhanced by third party AI tools based on keyword search volume, brand tone/voice, and general feedback about best-in-class- copy standards. Because all top items were enriched, copy was excluded from the audit scoring.
