Titles: Best Practices

Titles are one of the main copy elements scanned by search engines 

Word choice & Info

✓ Include most searched for term + key descriptor 

✓   Supporting keywords: Check long tail search terms or Amazon Search (such as by checking drop-down auto-populated keywords)

✓   Use shopper language: No abbreviations, non-shopper friendly industry terms, acronyms (e.g., RTD ready to drink), special characters (e.g., TM)

✗  Don’t include prices or specific information that could quickly become irrelevant

Length

✓  Character count:  Min 50, max 200 on Amazon ; Varies by retailer

✓  Monitor length of descriptions on Amazon: if the length of your description is less than competitors and you appear lower in search results, are you maximising the opportunity?

Formatting

✓   Numeral numbers 

✓   Title case (Capital for each word except for ‘and’, ‘with’ ‘etc)

✓   Title naming convention that applies (Amazon different from Retail.com)

✗   Punctuation in keywords (e.g., apostrophe)