1. 5 bullet points are optimal for conversion*

2. 200-250 characters per bullet (inc keywords)

3. Use min 1000 characters for all bullets combined**

Content

1st BULLET: WHAT & HOW MUCH CONSUMER WILL RECIEVE

Clearly state what the consumer will receive. This helps with SEO and is a Voice Search best practice
If the item is a multipack, state how many packs. If the item is a set, list the contents.

2nd BULLET: UNIQUE SELLING POINT

Highlight the most differentiating or most important reason to buy the product.
Everything that is mentioned on the feature benefits images must be included here.

ADDITIONAL BULLETS: OTHER REASONS TO BUY

Order bullets from the most important reason to buy

•600-800 characters (Including keywords)

Content

1st SENTENCE: Include the full product name in the first sentence.

ADDITIONAL SENTENCES: Include key reasons to buy & keywords

Example: