Lifestyle Images

Helps align the product with consumers’ tastes.

Adds an aspirational element to the product page.

Allows shoppers to picture the product as something they see themselves using.

Good Lifestyle Images

People in images drive higher engagement and conversion vs. plain lifestyle product shot

People in images attract more heatmapping engagement vs. non-human shots

If no budget for models, always include details to help show product in its best light / suggest the product in use (food items)

Placement - towards beginning of the gallery (2nd image) is ideal. This helps to drive aspiration of lifestyle early in the PDP shopping journey

Best Lifestyle Images

Guideline on Image Assortment & Order

Features & Benefits

F&B images that drive conversion are….

Engaging & Readable- Text, Color and Design

Mobile optimized

On-brand

Everything mentioned here must be in the bullet points section

Examples