Sponsored Brand Ads Banner & Video

Sponsored Brand content promotes discovery and consideration of brands by using static and video brand creatives in the shopper journey, helping drive traffic to Brand Store or Product Detail Page.

Images

Sponsored Brand Ad Specs

  • 1200 x 628 px or larger

  • 5 MB or smaller

  • PNG or JPG

  • no text, graphics or logos added to the image

Example of Sponsored Brand Ad Image - without copy and logo

Brand Store Banners

Brand Store banners go hand in hand with Sponsored Brand Ads - if follow the same look and feel, the consumer experiences a smooth user journey.

Unlike the Sponsored Brand Ad they can and should contain logo, copy and CTA.

Specs

  • 3000x2820 px or as specifiec by Trade

  • PNG or JPG

Corresponding Brand Store banner to the above Sponsored Brand Ad

Videos

While the Content Team currently doesn't create videos, our support might be required to edit videos to be used as Sponsored Brand content on Amazon (editing, adding captions). 

In general, the following should be considered for Sponsored Brand videos :

  • The more dynamic, the better. 

  • Avoid using dynamic images as video. 

  • Always consider two variants to A/B test for two weeks.

  • If possible, make 2 versions: 15 sec vs. 30 sec, as 15 sec tends to be better for SBV while 30 sec is great for Awareness strategies