Hero Images: Best Practices
Hero images are the first impression and are key to encouraging shoppers to click.
IMAGES MUST BE MOBILE FRIENDLY
Silo/ Product on White Background
Include eye-catching details
Colorful food
Caramel-colored cups of coffee
Bread slices
Light features
Extra sheen on high gloss details
Logo visible
Front-on (for appliances)
Mobile optimized image
Product + Packaging
Packaging in Hero Image has an 80+% probability of driving increased conversion, visits and sales
Ensure logo is visible
Use “clean box” when possible
